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Everything you need to know about TgAds.
CPC Cost Per Click
A pricing model where advertisers pay only when a user actually clicks on their ad link. This is best for performance-based campaigns.
CPM Cost Per Mille (Thousand)
A pricing model where advertisers pay for every 1,000 times their ad is shown (impressions), regardless of clicks. Best for brand awareness.
Bid Amount
The maximum amount an advertiser is willing to pay for a single click (CPC) or 1,000 impressions (CPM). Higher bids generally get more traffic.
Impression
Counted whenever an ad is successfully displayed to a user inside a Telegram bot.
Daily Budget
The maximum amount a campaign is allowed to spend in a single 24-hour period. Once reached, ads stop showing until the next day.
Fill Rate
The percentage of ad requests that are successfully filled with an ad. A 98% fill rate means we almost always have an ad to show.